Introducing a new product is a real handful for brand owners. There are tons of things to take care of, from getting the materials to making sure it sells. It can be a bit too much to handle, given to long list of things that need to get done.Packaging is usually one of the later items on that ...
Ever get a quote from your printer (especially those dealing in flexible packaging and stand up pouches) and think to yourself..."What the heck am I looking at?!" Well, you're not alone. There are so many terms and acronyms to learn, it would take years of being in the industry to recite them ...
Side Gusseted Bags vs. Stand-Up PouchesIf you’ve been diving into the world of flexible packaging, you might've stumbled upon terms like "side gussets" and "bottom gussets." Knowing the difference between these two is crucial when picking the best one for your product, and your budget.Wait, what ...
As a brand owner, packaging plays a vital role in your product’s success. Not only does it protect your product, but it also serves as a powerful branding tool that attracts customers and communicates your message. If you’re exploring flexible packaging options, you’ve likely come across ...
You’ve heard the cliches; “Look before you leap.” or “Measure twice, cut once.”....well, in the printing world a proof helps you do just that. A proof, typically in a digital format like a PDF or JPEG, is a press-ready file of your artwork. The purpose of a ...