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Introducing a new product is a real handful for brand owners. There are tons of things to take care of, from getting the materials to making sure it sells. It can be a bit too much to handle, given to long list of things that need to get done.Packaging is usually one of the later items on that ...

5 Novelty Dog Treat TrendsThe global pet and dog treat market is expected to expected to reach over $96 billion by 2028. Pet owners are increasingly treating their pets like family members, and are willing to spend more on high-quality, natural, and functional treats.This has created opportunities ...

Ever get a quote from your printer (especially those dealing in flexible packaging and stand up pouches) and think to yourself..."What the heck am I looking at?!"  Well, you're not alone. There are so many terms and acronyms to learn, it would take years of being in the industry to recite them ...

Brand owners in the food or health product space often find themselves wearing many hats, from product development to marketing and even pacakging sourcing. One crucial aspect of packaging, especially for those using custom printed stand-up pouches, is ensuring a secure and professional seal.A ...

Flexible packaging continues to soar in popularity among consumer packaged goods (CPG) manufacturers, thanks to its many inherent advantages. The compact size, barrier properties and cost-effectiveness of flexible packaging makes it the packaging format of choice for many types of products. ...

Side Gusseted Bags vs. Stand-Up PouchesIf you’ve been diving into the world of flexible packaging, you might've stumbled upon terms like "side gussets" and "bottom gussets." Knowing the difference between these two is crucial when picking the best one for your product, and your budget.Wait, what ...

1979 is fondly remembered for several things. Disco was at its peak, Sony introduced the Walkman and ESPN went on the air. It’s also the year I was born. I came along at the tail end of Generation X and was soon followed by the Millennials who now dominate the workforce.If you’re into labels ...

As a brand owner, packaging plays a vital role in your product’s success. Not only does it protect your product, but it also serves as a powerful branding tool that attracts customers and communicates your message. If you’re exploring flexible packaging options, you’ve likely come across ...

I recently came across a Harvard Business Review article that talked about “The Science of Sensory Marketing.” Researchers have learned that consumer brands can increase buyer preference and drive higher sales when they engage the senses. A few examples caught my eye.Hershey’s has found that ...

 You’ve heard the cliches; “Look before you leap.” or “Measure twice, cut once.”....well, in the printing world a proof helps you do just that. A proof, typically in a digital format like a PDF or JPEG, is a press-ready file of your artwork. The purpose of a ...