Stephen Clysdale

Ever get a quote from your printer (especially those dealing in flexible packaging and stand up pouches) and think to yourself..."What the heck am I looking at?!"  Well, you're not alone. There are so many terms and acronyms to learn, it would take years of being in the industry to recite them ...

I recently came across a Harvard Business Review article that talked about “The Science of Sensory Marketing.” Researchers have learned that consumer brands can increase buyer preference and drive higher sales when they engage the senses. A few examples caught my eye.Hershey’s has found that ...