Stephen Clysdale

Introducing a new product is a real handful for brand owners. There are tons of things to take care of, from getting the materials to making sure it sells. It can be a bit too much to handle, given to long list of things that need to get done.Packaging is usually one of the later items on that ...

Ever get a quote from your printer (especially those dealing in flexible packaging and stand up pouches) and think to yourself..."What the heck am I looking at?!"  Well, you're not alone. There are so many terms and acronyms to learn, it would take years of being in the industry to recite them ...

Brand owners in the food or health product space often find themselves wearing many hats, from product development to marketing and even pacakging sourcing. One crucial aspect of packaging, especially for those using custom printed stand-up pouches, is ensuring a secure and professional seal.A ...

I recently came across a Harvard Business Review article that talked about “The Science of Sensory Marketing.” Researchers have learned that consumer brands can increase buyer preference and drive higher sales when they engage the senses. A few examples caught my eye.Hershey’s has found that ...