Introducing a new product is a real handful for brand owners. There are tons of things to take care of, from getting the materials to making sure it sells. It can be a bit too much to handle, given to long list of things that need to get done.Packaging is usually one of the later items on that ...
Ever get a quote from your printer (especially those dealing in flexible packaging and stand up pouches) and think to yourself..."What the heck am I looking at?!" Well, you're not alone. There are so many terms and acronyms to learn, it would take years of being in the industry to recite them ...
As a brand owner, packaging plays a vital role in your product’s success. Not only does it protect your product, but it also serves as a powerful branding tool that attracts customers and communicates your message. If you’re exploring flexible packaging options, you’ve likely come across ...