Monthly Archives: January 2025

As a brand owner, packaging plays a vital role in your product’s success. Not only does it protect your product, but it also serves as a powerful branding tool that attracts customers and communicates your message. If you’re exploring flexible packaging options, you’ve likely come across ...

I recently came across a Harvard Business Review article that talked about “The Science of Sensory Marketing.” Researchers have learned that consumer brands can increase buyer preference and drive higher sales when they engage the senses. A few examples caught my eye.Hershey’s has found that ...

 You’ve heard the cliches; “Look before you leap.” or “Measure twice, cut once.”....well, in the printing world a proof helps you do just that. A proof, typically in a digital format like a PDF or JPEG, is a press-ready file of your artwork. The purpose of a ...