Tag Archives: packaging trends

Introducing a new product is a real handful for brand owners. There are tons of things to take care of, from getting the materials to making sure it sells. It can be a bit too much to handle, given to long list of things that need to get done.Packaging is usually one of the later items on that ...

5 Novelty Dog Treat TrendsThe global pet and dog treat market is expected to expected to reach over $96 billion by 2028. Pet owners are increasingly treating their pets like family members, and are willing to spend more on high-quality, natural, and functional treats.This has created opportunities ...

1979 is fondly remembered for several things. Disco was at its peak, Sony introduced the Walkman and ESPN went on the air. It’s also the year I was born. I came along at the tail end of Generation X and was soon followed by the Millennials who now dominate the workforce.If you’re into labels ...

I recently came across a Harvard Business Review article that talked about “The Science of Sensory Marketing.” Researchers have learned that consumer brands can increase buyer preference and drive higher sales when they engage the senses. A few examples caught my eye.Hershey’s has found that ...

 You’ve heard the cliches; “Look before you leap.” or “Measure twice, cut once.”....well, in the printing world a proof helps you do just that. A proof, typically in a digital format like a PDF or JPEG, is a press-ready file of your artwork. The purpose of a ...