Market Trends in Powdered Vitamins and Collagen Supplements

The "On-The-Go" Supplements Category Is Expanding.
July 05, 2023

Trends in Powdered Vitamins and Collagen

It’s not your imagination. Ads for powdered vitamins and collagen products are everywhere. Demand for powdered supplements has surged as more consumers seek the nutrition they need to stay healthy. According to Fact.MR, the global powdered dietary supplements market was valued at $36 billion in 2022 and is expected to grow at a healthy 7.7% CAGR over the next decade. In this blog, we will explore the latest trends in this hot product category. 

Move Over, Pills and Capsules

Vitamins in the form of gummies and chews have become popular in recent years. However, pills and capsules have been the dominant format in the vitamin industry for decades. Until now.

Powdered vitamin C and multivitamins are a game-changer for people who want to add key vitamins and minerals to their daily intake. Likewise, powdered collagen is a hot product in the beauty and skincare industry. Collagen consumption is crucial to skin health and collagen powder is especially popular among athletes as it is believed to improve joint health, immune function and muscle recovery.

Why powder and not pills? It’s all about convenience. By mixing a powdered supplement into water, a fruit smoothie or a protein shake, the consumer can literally do two things at once. The simple act of eating breakfast or rehydrating after a workout can simultaneously deliver a daily dose of vitamins and/or collagen. No pills or capsules to swallow. No gummies to chew. Just drink.

Convenience on the Go

On-the-go consumption is a trend within the trend. Single-serve stick pack packaging has become a popular alternative to buckets and scoops, enabling consumers to take powdered vitamin and collagen supplements wherever they are. Just drop a packet in your purse or gym bag and you’re ready for the day. Supplement manufacturers have capitalized on this trend and are working to give their brand-loyal customers the portability they need.

Supplements Can Be Fun

Creative marketing is another factor at work in the powdered supplements market. A casual glance down the vitamin aisle at the drug store reveals rows of nearly identical plastic bottles of pills and capsules. Cost-effective, space-efficient but undeniably boring.

Compare that to how powdered vitamins and collagen products are being marketed. Powdered supplement brands are decorating powder pouches with bright colors, creative designs, fun product descriptions and lifestyle-centric slogans. 

Here again, the research backs this up. Studies show that customers are attracted to health and wellness products they perceive to be less clinical and more vibrant. Indeed, the supplements industry has come full circle from the bygone days of cod liver oil. Vitamins are now vivacious and fun with flexible package designs to match. 

Nutrition Via Mailbox

Vitamin and dietary supplement subscriptions by mail are another niche that’s taking off. Consumers can now order personalized assortments of vitamins and collagen products based on their individualized health goals and lifestyles. A customized monthly supply is then delivered right to their door. 

Not surprisingly, powder is often the preferred format for subscription services like these. Whether a product is packaged in a multi-serving stand-up pouch or a bundle of single-serve stick packs, the convenience of powdered supplements is a perfect match with at-home delivery.

Keeping It Natural

One last trend to note is the emphasis on powdered vitamins and collagen made from natural, non-GMO and organic ingredients. As consumers become more aware of what they eat, many are now making choices according to their lifestyles, religious beliefs and medical conditions. Powdered supplements made from these select ingredients help health-conscious consumers avoid harmful chemicals and additives. 

The Pouch House: Packaging for Powdered Supplements

Say goodbye to the bucket and scoop. The flexible packaging solutions manufactured by The Pouch House are ideal for powdered vitamins and collagen products. From multi-serve stand up pouches to single-serve stick pack, The Pouch House has the powder pouches and stick pack packaging solutions today’s health-conscious consumer craves. Contact a Pouch House representative to learn more.  

Leave your comment