Flexible Packaging: The Ideal Solution for Pet Food and More

Flexible packaging products, such as stand up pouches, are perfect for a wide variety of pet products.
March 07, 2023

Flexible Packaging And Pouches For Pet Food

Tens of thousands of years ago, man decided he needed a best friend. The domestication of dogs predates the pyramids, the wheel and even agriculture. It is argued that they are the first “pets” humans had. While dogs still hold the number one spot in popularity, other pets like cats, hamsters and fish are a staple for many households today.

As our pets evolved from their ancient ancestors, so have their diets. According to North Point Pet & Company, pet food as we know it today was invented in 1860 with the creation of the “doggy biscuit.” This evolved into canned food for cats and dogs, then to dry pellets during World War II due to rationing. Fast forward a few years, and the U.S. alone spent nearly $54B on pet food in 2022. That’s a lot of kibble.

Why Flexible Packaging Works

With the rise in prices and supply chain issues, consumers are looking for ways to keep their pet’s food fresher longer. Many companies are ditching the tin cans and paper bags for flexible packaging – a move that not only meets the needs of the consumers, but does so in a myriad of ways.


Flexible packaging isn’t just good for pets – it can also be good for the environment. There are many options these days for sustainability, including flexible packaging materials that are recyclable or compostable. Flexible packaging is also more space efficient and typically weighs less than rigid packaging materials, reducing the carbon emissions required to transport the finished product.

According to McKinsey & Company, 55% of U.S. survey respondents report that they are extremely or very concerned about the environmental impact of product packaging. For a company to succeed, the question is no longer if they’ll use sustainable material, but when. Flexible packaging is one of the options available.

Shelf life

No pet owner wants to give their furry (or feathery, or slimy) friend stale food. The shelf life of pet food is not only dependent on the ingredients used, but also the packaging.

High barrier flexible packaging film ensures product freshness. According to the Cummings School of Veterinary Medicine at Tufts University, exposure of dry pet food to air causes nutrients to break down faster and can expose the food to bacteria in the environment. Shelf life isn’t just about keeping pet food fresh, but keeping animals safe from harmful bacteria.


Another reason for flexible packaging’s popularity is its versatility. There’s no need to choose between cans or bags for wet and dry foods. Lay-flat and stand-up pouches allow kibble, cat treats and flaky fish food – no matter their size or composition – to be packaged safely.


In a fast-paced world where anything can be yours with the click of a mouse, convenience is more important than ever for packaging. Consumers have enough on their minds without having to worry about which pet food package will make their lives easier.

Flexible packaging is a sort of “jack of all trades” – it protects perishable foods, is resistant to wear and tear and prevents tampering while being easy to re-seal. With all of these features in one packaging solution, it’s no wonder why 60% of consumers prefer flexible alternatives.

The Many Uses of Flexible Packaging

Pet owners want the best for their non-human companions and food is just one area of concern for consumers. More and more, companies are seeing a rise in flexible packaging in the following areas.

Premium pet food brands

Customizable monthly supplies can be catered to your dog or cat’s specific needs, saving time and money in the long run.

Pet dietary products and supplements

Owners are skipping the vet’s office and buying their pet’s probiotics, pill wraps and over-the-counter medication online and in stores. Flexible packaging keeps these supplements fresh and tamper-proof.

Pet treats

Durable materials mean bite-resistant packaging for pets who just can’t wait to get a treat. Colorful, customizable designs can even make a goldfish go gaga.

Cat litter

Cats are notoriously picky, and not just with food. Flexible packaging for cat litter can ensure fresh, clean smells and keep your feline’s delicate sensibilities happy. High barrier zippers mean less mess and more litter where it belongs – in the box.

The Pouch House: Flexible Packaging for Pet Products

Flexible packaging works well for a wide range of pet products and The Pouch House works for you on a variety of levels.

  • Need pouches quickly? We can deliver custom-printed pet food packaging within 15 days after proof approval.
  • Looking for something that will catch the consumer’s eye? Our superior graphic capabilities and soft-touch matte laminate will make you and your pet feel like royalty at feeding time.
  • Looking for just the right size and shape? The Pouch House offers a wide range of both lay flat and stand up
  • Want a package for something other than pet food? The Pouch House can also print packaging for supplements, pet wipes, toys, and more.

Pets are more than just companions. The Pouch House knows that they’re dear friends, loveable members of the family, and beacons of comfort in hard times. They deserve the best packaging available to keep them happy, well-fed, and safe. Reach out to a packaging specialist at The Pouch House to learn how flexible packaging can help satisfy our furry friends.

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