Flexible Packaging for Pet Brands: Stand Up Pouches And More
More and more pet product manufacturers are turning to flexible packaging and for good reason. Stand up pouch-style packaging offers a number of key benefits to pet owners:
- High-barrier films help ensure product freshness.
- Resealable closures reduce waste and extend product life.
- The light weight and compact size of flexible packaging makes it ideal when out and about with your pet.
- The high product-to-package ratio means fewer resources are used to manufacture and transport the product, enhancing product sustainability.
Why Branding Matters in Pet Packaging
In addition to the many functional benefits already noted above, flexible packaging also opens the door to more effective brand marketing. Here are four reasons why branding is so important when creating packaging for pet products — and how flexible packaging helps build a stronger brand.
1) First Impressions
Competition in the pet product marketplace is especially fierce and anything that sets a product apart on the shelf can increase first-time purchases. A well-designed package grabs attention at the point of sale and invites the consumer to pause and explore further.
The Flexible Packaging Advantage: The large, flat surface area of a pouch provides ample “real estate” for brand names, logos, pet imagery and marketing messages.
2) Brand Identity
In the consumer packaged goods industry, packaging design is inseparable from brand identity. The package itself helps convey your brand’s value proposition and is a visible icon that repeat customers will seek out when shopping. This is as important to the sale of pet products as it is to groceries, health and beauty aids and other consumer goods.
The Flexible Packaging Advantage: Digital printing of flexible packaging makes it possible to create pet product packaging with richly saturated colors that shine a spotlight on logos and maximize brand recall.
3) Brand Information
From ingredients and freshness dates to serving sizes and nutritional facts, packaging can be used to communicate essential details about a product to the consumer. The more clearly this information is communicated, the stronger the consumer’s preference for a brand becomes.
The Flexible Packaging Advantage: The large surface area of flexible packaging combines with crisp, clear, smudge-resistant digital printing to make it possible to communicate large amounts of information right on the package. In addition, when clear films are used to manufacture the pouch, a window can allow the consumer to see the product before making a purchase.
4) Perceived Value
Aesthetically pleasing packaging conveys a sense of value and quality that the consumer attributes to the product that lies within. Consumers may be willing to pay more for a product simply because it has more attractive packaging. When the package also incorporates convenience features that make the product easier to use, perceived value soars.
The Flexible Packaging Advantage: Not all flexible packaging has a glossy finish. Soft-touch laminates can be added to create a more luxurious finish that begs to be touched. The functional benefits of flexible packaging noted above also increase the perceived value of the product. The resealable, spill-proof closure of flexible packaging makes it ideal for a wide range of pet products and can lead consumers to develop a clear preference for Brand A over Brand B.
Flexible Packaging for Pet Products
The Pouch House makes it easy to order flexible packaging solutions for pet products. We offer pouches in a variety of sizes, shapes and film materials as well as two different formats:
- Stand-up pouches have excellent shelf-presence at the point of sale because of the large, colorful “face” they present to the consumer.
- Lay-flat pouches are a practical alternative for smaller items or single-use pet products while delivering the same performance as stand-up pouches.
- Both gloss and soft-touch laminate finishes are available, the former offering unbeatable durability and scuff resistance and the latter a more upscale aesthetic.
- Roll stock for automated filling - perfect for pet snack bars and on-the-go treats,
Best of all, The Pouch House’s digital production process makes your brand come alive on each package:
- Incorporate rich, vibrant color and photo-realistic details in your package design.
- Add sequential numbers to enhance product traceability thanks to our variable-print capabilities.
- Create an omnichannel customer experience by incorporating QR codes that link the consumer to videos and other rich content sources.
Looking for a flexible packaging partner to help bring your pet products to market? Contact The Pouch House to learn more.
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